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  • Writer's pictureTeam CargoTalk

Aladdin launches 1st phase of Super App, to aid in logistics



Egypt-based Super App Aladdin, the leading tech solutions and services provider in the Middle East, has announced the launch of the first phase of Alaa El-Din application “Super app.” Aladdin Super App is the first Egyptian multi-service app in Egypt and Middle East that allows users to benefit from over 100 diverse services, including smart mobility, e-payments, food and beverages delivery, medical and logistic services among other services that fulfill the users’ everyday needs at home.

It has been launched with a total investments of $100 million over three years, with a plan to raise it in the future in accordance with market studies the company has conducted. The company states, “The Egyptian market is capable of absorbing more of investments, as it is one of the most attractive markets in terms of tech-based investments, getting proof that the expansions the local market witnessed during COVID-19 pandemic”.

The company pointed out that it will launch “Aladdin Rewards Club”, the largest promo loyalty app provides discounts, rewards, facilities and giveaways for both the app’s users and services providers with an aim of mitigating the burdens on the families amid the ongoing economic challenges.

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