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  • Writer's pictureTeam CargoTalk

Etihad Cargo, Rotate to boost customer service for cargo



Etihad Cargo, the cargo and logistics arm of Etihad Airways, has partnered with Rotate to develop a sales optimization tool that will identify sales initiatives to enable the carrier’s global commercial teams and sales representatives to add value to customer relationships in air cargo area. The state-of-the-art tool Sales Cockpit will analyze data and, using sophisticated custom-built algorithms, will generate recommendations on how Etihad Cargo can strengthen customer relationships, including an overview of current business and future opportunities. The carrier is collaborating with Netherlands-based data-driven strategy consultancy with proven cargo expertise, to improve customer service through the enhanced use of data and Machine Learning (ML). The development of Sales Cockpit is the latest step taken by Etihad Cargo in its digitalization journey, which aims to optimize the customer experience. Etihad Cargo’s customers will benefit from the carrier’s representatives gaining a more in-depth understanding of their products, routes, and needs.

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