Blueberries from Romania are now hitting supermarkets across the Middle East, thanks to an innovative partnership between DP World and a young fruit producer, Agricrafters. According to a release, Romanian fruit producers have traditionally been limited to selling domestically and to their neighbours, hampered by the lack of specialised equipment and infra required to ship their delicate goods over long distances.
But now, this collaboration has unlocked a treasure trove of new possibilities. Through its relationship with CMA CGM, DP World secured next-generation controlled-atmosphere reefer containers, which allow real-time monitoring of CO2, O2, temperature, and humidity levels, with the ability to adjust them if needed, ensuring a smooth, comfortable journey for the berries all the way from Romanian fields to Middle Eastern fridges.
Through its relationship with CMA CGM, DP World secured next-generation controlled-atmosphere reefer containers, which allow real-time monitoring of CO2, O2, temperature, and humidity levels, with the ability to remotely adjust them if needed, to ensure a smooth, comfortable journey.
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