According to the International Energy Agency, by 2030, the global electric car market will represent more than 60% of vehicles sold globally, while by 2035, the largest automotive markets will be fully electric according to McKinsey and Company . Driving this change are concerns over environmental sustainability, technological advancements, and a shifting consumer mindset. Through consistent education, General Motors (GM) is raising awareness about the importance of innovative technologies to reach collective regional sustainability goals and its own vision of zero crashes, zero emissions and zero congestion. This is supported by an understanding of the battery technologies, infrastructure development, legislative changes, and the growing presence of partnerships, aimed at enabling a seamless introduction to the market.
A recent survey conducted by Morning Consult, commissioned by GM AMEO, examined awareness and attitudes towards electric vehicle (EV) infrastructure development, revealing increased interest in EV adoption across the region. Building on this finding, the session offered a new perspective for consumers to consider their carbon footprint and how to address it within their mobility needs.
With plans to launch over a dozen new electric vehicles in the Middle East by the close of the decade through some of the region’s most loved vehicle brands – Chevrolet, GMC and Cadillac, GM outlined how their electric propulsion technology advantage – the Ultium EV Platform, is spearheading the electric revolution. While highlighting the engineering elements of Ultium and how it is empowering GM’s upcoming portfolio of electric and autonomous vehicles, the discussion was set within the wider context of the region’s efforts to combat climate change, with insights from experts in Harvard Business Review Arabia and the University of Sharjah.
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