Freighter operator, Lufthansa Cargo has announced that it is developing tools to meet the requirements of sustainability, digitalisation and e-commerce are some of the main challenges facing the industry today. Chief Executive Ashwin Bhat has said: “We are currently experiencing various upheavals within the airfreight industry. Sustainability, digitalisation and booming online trade are playing a central role. To meet rising e-commerce demand, the airline recently outlined plans to develop e-commerce capabilities at its main Frankfurt hub.
“This is the only way we can remain fit for the future and live up to our responsibility as one of the world’s leading airfreight companies and enabling global business.” The airline has also been investing in a short/medium haul freighter network that targets the e-commerce market.