ServHub launches UAE last-mile delivery arm

ServHub has launched Proven Hub Logistics, a new division focused on last-mile delivery for the UAE’s growing e-commerce and quick-commerce sector. The new business will support deliveries across groceries, consumer electronics, everyday essentials, and retail through partnerships with online platforms.

The division will focus on the operational side of delivery, including rider management, fleet performance, and delivery quality. It will use ServHub’s existing workforce management infrastructure to support reliable and efficient last-mile operations.

Saboor Ahmad, CEO of ServHub said: "The UAE's delivery economy is growing faster than almost anywhere in the world, and that growth depends entirely on the people who carry every order to the customer's door. This expansion marks a strategic evolution for ServHub, from a workforce accommodation provider to a vertically integrated workforce solutions company. By owning the employment and deployment of the riders we house, we aim to establish a deeper, more durable value proposition for our residents and a new engine of growth for the business. It also positions us as a critical infrastructure partner for the UAE's fast-growing logistics sector, with a model built to scale across the GCC.” 

The launch comes as demand for faster deliveries continues to grow across the UAE, driven by rising online shopping and changing consumer expectations. The new division aims to strengthen delivery networks by improving workforce coordination, operational control, and service reliability for e-commerce platforms.

Proven Hub Logistics will initially launch in Dubai before expanding across other emirates and the wider GCC. The company has already secured its first commercial partnership with a UAE delivery platform, supporting the growth of its last-mile delivery operations.