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  • Writer's pictureTeam CargoTalk

DCH Logistics promotes regional capabilities via rebranding

DCH Logistics, a subsidiary of leading motor and consumer goods distributor, Dah Chong Hong Holdings (DCH), hosted an event showcasing its refreshed brand identity. As an integral part of DCH’s food and FMCG platform, the logistics provider is uniquely positioned to provide multi-temperature supply chain solutions across the Greater Bay Area and 30+ provinces of China, with flexible end-to-end services that span from importation and warehousing to a full range of value-added services and delivery.

The company unveiled its new look and energetic tagline, Get Set. Go!, which invites customers to set their business in motion and harness their supply chain’s full potential. The branding is designed to be vibrant and impactful, promoting the company’s cutting-edge capabilities alongside a strong commitment to transparency and collaboration.

“This is an exciting milestone for DCH Logistics, which is a key pillar of our business,” said Chief Executive Officer of Dah Chong Hong Holdings, Mr. Frank Lai. “We have uniquely positioned infrastructure, the latest technology and a dedicated team of industry experts. Now, we want to ensure the market and potential partners understand our strengths and capabilities, particularly when it comes to cross-border and specialty cold chain solutions.”


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