Keeta launches Founding Vendor Programme in UAE

Keeta has launched its Founding Vendor Program in the UAE, marking a significant move in the region’s food logistics and last-mile delivery sector, said Cynthia Chen, General Manager, Keeta UAE. Following its successful drone delivery pilot in Dubai, the programme offers UAE merchants zero setup fees, free in-app traffic and exposure in launch campaigns. These incentives aim to drive logistics efficiency and market accessibility for restaurants and retailers. Backed by Meituan’s vast infrastructure supporting over 150 million peak daily orders, Keeta aims to revolutionize local delivery with technology-driven, cost-efficient logistics.