Aramex, Mastercard partner to launch ScaleUp platform

UAE-based Aramex and Mastercard have partnered to launch the inaugural edition of a new platform called ScaleUp, designed to support the startup and SME community. As per a statement, launched in partnership with the UAE Ministry of Economy’s The Entrepreneurial Nation, ScaleUp presents an opportunity for startups and SMEs to pitch innovative ideas and stand a chance to win AED250,000 (US$68,000) among other benefits. The finalists will be invited to attend an exclusive ScaleUp networking event in November 2023. The initiative builds on the companies’ efforts to empower SMEs and entrepreneurs. Mastercard has committed to bringing 50 million SMEs into the digital economy by 2025. Most recently, the technology company partnered with Women Choice to support for women entrepreneurs and help create one million jobs for women in the Arab world.