A rise in e-commerce has driven increased air cargo demand in the first half of 2024. “With the rise of social commerce and online marketplaces, online shopping is growing and crossing borders fast.” From January to May, e-commerce has led to a 20 per cent YoY increase in air cargo chargeable weight for the Asia Pacific region and a 22 per cent increase for the Middle East and South Asia, as per WorldACD. GlobalData forecasts e-commerce sales to surpass US$6.3 trillion in 2024, reflecting 8.7 per cent rise from 2023, with online shoppers expected to reach 2.77 billion by 2025. Brandon Fried, Executive Director, Airforwarders Association, mentioned, “20 to 30 per cent of global air cargo capacity is reserved for e-commerce shipments. With the rise of Chinese retailers such as Shein, Temu, and Alibaba, new business models offering discounted merchandise and free shipping are rapidly gaining popularity.”
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