Etihad Cargo to roll out Sales Cockpit, digital optimisation tool

Etihad Cargo is officially launching Sales Cockpit, a digital sales optimisation tool that will enable it to add value to its partnerships, Stanislas Brun, Vice President, Cargo said. The carrier partnered with Netherlands-based Rotate in May 2023 to co-develop Sales Cockpit by utilising data and ML.

Etihad Cargo and Rotate have completed the co-development and delivery of the first-of-its-kind tool. The carrier will now roll out Sales Cockpit globally, providing its commercial teams with access to updated data analysis and a real-time snapshot of Etihad Cargo’s business on select routes.

“The recommendations provided by this innovative tool will help Etihad Cargo to develop stronger partnerships and help customers achieve their business objectives,” Brun added.