Etihad Cargo unveils drive, focuses on global cargo impact

Etihad Cargo has unveiled its first campaign under the airline’s new Beyond Borders campaign. The initiative showcases the role of air cargo in connecting businesses, communities, and economies worldwide, said Stanislas Brun, Chief Cargo Officer, Etihad Airways. “Every shipment tells a story. It represents trust, care, and a connection that makes a difference in people’s lives,” he said. The campaign highlights how cargo shipments — ranging from pharma, fresh produce, luxury goods, and live animals — are more than boxes in transit; they are lifelines for businesses and communities across the globe,” he added. The campaign emphasises Etihad Cargo’s focus on collaboration and robust partnerships, ensuring resilient supply chains and timely solutions.