Logistics company, FedEx announced a commerce platform called FDX. The platform will likely compete against Amazon by offering merchants services such as demand generation, fulfillment, tracking and post-purchase experiences, including returns. The company stated FDX is currently in private preview with plans for a wider launch in fall 2024. Businesses can register their interest in trying it out through a form. The company did not mention any brands that are part of the pilot program. The company’s announcement has a lot of marketing buzzwords, including ‘data-driven’, ‘digitally-led’ and ‘end-to-end e-commerce solution for businesses of all sizes’, but is thin on details like how it will compete with existing platforms. The company stated merchants could use FedEx’s services such as ShopRunner — an e-commerce platform it acquired in 2020 — to reach customers, show estimated delivery time on websites, handle carts, track packages, record the carbon emission impact of deliveries and manage returns.
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