GOODS2LOAD, Aradus AI join hands for cargo bookings

GOODS2LOAD and Aradus AI have formed a partnership to integrate trade workflow automation with freight booking services. The integration will allow importers to access freight forwarding options through GOODS2LOAD while using Aradus AI’s trade management tools. Freight forwarders on the platform will also be able to receive shipping requests from importers through a single digital system.

The partnership aims to address inefficiencies that often arise when businesses manage trade documentation and freight procurement separately. By linking the two functions, the companies hope to simplify cargo booking and improve coordination between cargo owners and logistics providers.

For importers, distributors, wholesalers and retailers, the platform offers automated trade workflows and access to multiple freight forwarders. Freight forwarders, meanwhile, gain visibility into shipment demand from businesses looking to move cargo.

“Partnering with GOODS2LOAD gives our clients a wider network of trusted freight choices, driving down shipping friction and unlocking potential for trade expansion,” said Karam El Assaad and Omar D., co-founders of Aradus AI.

Jessica Panigari, CEO and founder of GOODS2LOAD, said the integration connects freight forwarders to “a live stream of automated shipping demands from ready-to-book importers.”

The agreement reflects the logistics sector’s growing focus on digital tools that connect different parts of the supply chain. Industry players are increasingly seeking ways to reduce manual processes, improve visibility and speed up the movement of goods across international markets.