GWC, Apify to use AI to help grow e-commerce

Gulf Warehousing Company (GWC) has teamed up with European cloud platform Apify to help e-commerce businesses grow faster and enter new markets, said Matthew Kearns, Group Acting CEO, GWC. The collaboration combines GWC’s logistics network with Apify’s AI-driven data and automation tools, aiming to make cross-border expansion smoother for digital-first companies. 

By integrating logistics, market intelligence, and automated workflows, the partnership addresses common challenges such as understanding demand, analysing competitors, and managing operational hurdles. This approach allows e-commerce businesses to reduce time-to-market and scale efficiently across the Middle East, Asia, Africa, and other regions. 

The Group CEO said, “Our role in e-commerce goes beyond logistics. We want to help businesses grow and expand into new markets. By combining logistics, data, and AI, we are building an ecosystem that enables faster expansion, smarter decision-making, and seamless cross-border execution.” 

The collaboration will focus on practical solutions for real-world e-commerce needs, including product discovery, lead generation, demand analysis, and operational support. Knowledge-sharing initiatives, such as founder-focused masterclasses, will help entrepreneurs understand how to leverage AI and automation to scale sustainably.