IDEUP launches 'Marhab' to help Egyptian biz

IDEUP, a leading logistics and e-commerce platform in the Middle East, has launched “Marhba,” a new platform designed to help Egyptian manufacturers and brands expand their reach in regional markets. The platform provides businesses with an integrated digital sales channel, backed by smart logistics and supply chain solutions, enabling them to sell efficiently to a broader customer base.

Waleed Rashed, CEO of IDEUP, said, “Marhba is about empowering Egyptian businesses to compete locally and regionally. By connecting manufacturers and entrepreneurs to new markets through a reliable e-commerce and logistics ecosystem, we enable them to grow, scale, and strengthen their brands.”

“Marhba” offers tools and services that support businesses in managing orders, shipping, electronic payments, and cash-on-delivery, providing a complete end-to-end solution for sellers. The platform initially focuses on the Egyptian market, with plans to expand into other Middle Eastern countries, helping local brands access regional trade opportunities.

The platform covers multiple product categories, including fashion, accessories, clothing, and home goods, with a focus on high-quality brands that reflect the Egyptian identity. By combining advanced logistics, supply chain support, and digital sales solutions, “Marhba” strengthens B2B trade capabilities for local businesses and positions them for success across the Middle East.