
UAE-based IQ Robotics has inked another agreement with Brands For Less Group (BFL Group). Marking its fourth collaborative robotics transformation, this multi-million-dirham agreement aims to facilitate BFL Group’s expansion into KSA. Fadi Amoudi, CEO, IQ Robotics, said the transformation includes deploying 130 state of the art robots to help facilitate the processing of omnichannel orders, resulting in higher customer satisfaction. “We are thrilled to progress upon our groundbreaking partnership with Brands for For Less Group as we embark on an extraordinary journey to establish a Centre of Excellence in Riyadh to cater to the burgeoning e-commerce demand in KSA.” This new agreement underscores the growing demand in the region for digital transformation in the logistics and supply chain sectors. Ayman Beydoun, Deputy CEO & Group COO Of BFL Group, said: “We are excited to partner with IQ Robotics to usher in a new era of retail. With the help of robotics technology, we can create an efficient, customer-centric, and sustainable retail experience.
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