SAL Saudi Logistics Services Company has leased a land plot at Prince Mohammed bin Abdulaziz International Airport in Madinah to construct and develop a new air cargo terminal. The agreement was signed with Taiba Airports Operation Company, the company said in a statement to the Saudi stock exchange. The 16-year lease is for a land plot measuring 3,500 square metres (sqm) plus 4,000sqm for three years for expansion.
The company is expected to invest 12 million Saudi riyals (USD $3.2 million) in developing the new terminal, the statement added.
Emerging from the colossal Saudia Group back in 2019, SAL faced significant challenges at its birth, primarily due to its lack of brand awareness.
The nature of their work as a B2B & B2G logistics company meant they operated behind the scenes, ensuring seamless product delivery while going unnoticed. However, the company used this as an opportunity for transformation. Their campaign ‘The Unsung Hero’ unfolded, aligning with their slogan of ‘delivering impact’ and illuminating the crucial role played by logistics in shaping Saudi Arabia’s economic growth.
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