Tech is digital backbone of logistics: Amit Maheshwari

Amit Maheshwari, CEO of Softlink Global, said, “Technology has become the digital backbone of logistics. That is the world we live in today. It is no longer a support function it is central to how the industry operates. Tech is not just support, it is strategy. AI is not a magic wand—it is as good as the data you feed it. Without data, AI has no power; it is just an empty shell. Our systems today are fragmented, and for AI to deliver real value, integration is essential. Data must flow seamlessly across platforms. Freight forwarding has traditionally been built on relationships. But the game is changing, it is shifting from relationships to reliability. And how do you build reliability? Through automation. Through technology and through data.”