“Technology’s role in LMD extends beyond cost reduction”: SMSA

“Technology is an enabler that plays a critical role to enhance efficiency and sustain operations. It helps also to reduce cost and provide customers with real time update and visibility,” says Yasser Zahreddine, Country General Manager, SMSA. He adds, “Technology’s role in last-mile delivery extends beyond cost reduction to become a highly adaptable tool with the advent of Generative AI (GenAI). It can predict issues, provide solutions, optimize practices and help to determine the most efficient business practices . With the rise of B2C and e-commerce , seamless integration between a good delivery partner and e-commerce platform is crucial for providing visibility and monitor the end-customer experience.”

Technology is a mixture of boon and bane, explains Zahreddine, “It provides all the above benefits but in the main time could be disruptive when the new technology could not harmonize with all systems in place then failures and wrong data start appearing. It may also lead to job losses and high infrastructure investment to adapt such new technology. Privacy it became a major concern nowadays where the real-time tracking raises the concern about privacy and data security.” Achieving a balance between leveraging new technologies and mitigating associated risk is vital for ensuring a smooth and comfortable transition for business continuity.